How to Setup an Autoresponder

Setup an Autoresponder

AutoResponders require two things to work:

  1. a message saved as a template
  2. a member segment to send to (usually based on a date field)

This example shows you how to create a "Happy Birthday" AutoResponder, but you can create many types of AutoResponders based on Signup Date, Anniversary date, last transaction date, etc.

  • Create a message template to use for your AutoResponder
  • This message can be personalized using mail-merge values
  • Don't forget to save it as a Template
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Survey, Segment and Send

New tools make your messages have Impact. Segmenting by integrated Survey Results made easy.

Simple email subscription form example by ListRocket

Learn how you can create one message and have it sent to all your contacts, no matter where they are, in your email list, a Facebook Friend,Twitter follower, or many other popular Social networks.

We are now able to help you reach your customers on topics they are really interested in hearing about.  By using our custom survey tool you can better understand your customers wants and needs, and deliver targeted information to help them with their decisions.   You can also do this without requiring a large, long intital signup form.    Over time, using multiple short surveys your clients overall interests will be collected.  You can then make sure to provide them with information pertinant to their needs. 

You will also find you have higher initial signup converstions with a short simple email list sign up form.  People don't want an inquisition to give you their email address, make this first interaction with as little resistence as possible.

Here's and example of a progressive data collection program.

Start with a low resistance, simple email signup form.  One that is unobtrusive and quick to fill out. (See image above)

Then within the Autoresponder sent out to confirm their membership ask that they click on a link complete their registration by taking a short survey.

Example email list sobscription email with linked Survey

We can then use the sum of the info gathered (Over multiple surveys over longer periods of time)and segment out list based on their answers:

 
A word about GeoMapping
Written by Dan Marshall   

geomappingWe're pretty excited about our new look and all, but there are a few features that have been around for a while that some of you may not know about.??

One of those is GeoMapping!

I personally love GeoMapping. ??There is nothing like watching those little pins pop up all over the world as people open up your emails. ??Of course, beyond the basic glory of spreading your message around the world there's a lot of data to be gleaned from the report.

Last Updated on Monday, 15 November 2010 13:16
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Marketing CZAR Interview

marketing-czar-interview-still

We were recently interviewed by Rob Bunting The CZAR of internet marketing.

The following Video features Vandenberg Media President, Dan Marshall giving a basic overview of ListRocket at the event

 http://www.cincinnatimarketingblog.com

 
List Segmenting

Frequency is something we're often asked about. ????

Many times people wonder how many time per month/week/day is??acceptable??for emailing your recipients.

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