You can track clickthroughs by using your own GA tracking codes. This allows you to integrate your email campaign click tracking with your website traffic statistics and more.
A/B testing is used to send a message to your list with slightly different content so you can test which variation returns a better open or click rate. Marketing professionals use this technique to fine tune their marketing campaigns. You can also do reverse-split test by creating two segments and then comparing open/click state between the two.
View exactly who opened your message and who didn’t. You can also view who clicked what and segment/target members who clicked on specific links.
All emails contain a profile link where list members can opt themselves out. This means you never have to manually do this. Our emails·also comply with Optout button requests used by major email services such as Hotmail and Gmail.
Handling bounces properly is a big reason to use ListRocket. We filter bounces based on either “hard” or “soft” bounce types and take appropriate action. Soft bounces are caused by temporary problems such as “mailbox full”. Hard bounces mean the email address is no longer active or is not found and will be automatically reclassified as “inactive” so they are not sent to in the future.
ListRocket tracks how many times a list member forwards your message to friends. This kind of forward is when a recipient forwards your message to friends from their own email program. This is great to see who your most valuable members are!
You can view all your opens plotted on Google Maps, so you can see where you subscribers are. You can view member details by hovering over each point on the map.
ListRocket is build for teams. You can use the global report group for routing or create a separate report group for any list. This gives you the flexibility to route ListRocket reports only to those who need to receive them.
The list member browser also includes a full member history detail screen that displays opens and clicks, IP and date of optins/optouts as well as forwards! No other ESP offers such rich detail about your list members.
Every message has an audit trail as Message History. This allows you to see when a message was created, edited and sent. This is invaluable if you need to view the exact history of a specific message before or after it’s been sent.