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1.11.12


2011 CONFERENCE RECAP

More than 300 creatives gather in San Francisco

IRDC Recap

Attendance for IRDC 2011 was up 12% over 2010, making it one of the strongest years in the event's 11-year history. The conference was held September 7-9 at the Parc 55 Wyndham in San Francisco, steps from Union Square, the heart of the city's retail center.

Joie de Vivre Hospitality's Chip Conley drew high praise for his opening keynote presentation, suggesting ways to mind-read your customers to go beyond their expectations.

Conley's talk was followed by two days of networking events, roundtable discussions and sessions on topics such as designing for millennial shoppers, unifying in-store technologies and recalibrating design strategies in the wake of the recession.

Closing keynoter Rob Forbes, who founded Design Within Reach and recently launched PUBLIC bikes, shared his personal photos of startups, street scenes and other unexpected sources of inspiration for retail designers.

> READ MORE ON VMSD.COM


VISUAL MERCHANDISING CHALLENGE

Iron Merchant winners put brand and product first

Iron Merchant

Winning team members: ChadMichael Morrisette, owner, CM Squared Designs; Johnathan Sanders, vp, Chippenhook; Dave Ewald, design director, Fiction; Damon Johnstun, creative director, LIT Workshop; Kathi Melworm, senior account executive, MG Concepts; Michael Hale, president, Retail Rehab; Nicole Grauman, consultant, SJDC; Kris Engle, sales consultant, Visplay Inc.

Emcees Joe Baer of ZenGenius Visual Merchants and Bevan Bloemendaal of The Timberland Co. added some new twists to IRDC's Iron Merchant VI: Visual Merchandising Challenge, including changing the design brief last-minute and requiring the use of an unusual secret ingredient: water.

But the Yellow Team, led by ChadMichael Morrisette of CM Squared Designs, focused on the brand and product at the core of the challenge—Timberland's slip-resistant boat shoes—and won the coveted Iron Merchant sash, crafting a life preserver out of boat shoes.

Four other teams comprised of IRDC speakers, attendees and sponsors competed in the Challenge, creating an original display in one hour's time using the same tools and supplies. Attendees cast votes to determine the winner.

> READ MORE


2012 CONFERENCE PREVIEW

IRDC heads to Chicago's North Loop

Speakers added

Mark your calendar for September 5-7, 2012, when the 12th annual IRDC convenes in Chicago, at the Renaissance Downtown Hotel.

Perched next to the Chicago River on the north end of the Loop, just three blocks from the Magnificent Mile, the Renaissance boasts some of the best views of Chicago's world-class architecture. See for yourself in the hotel's Photo Gallery.

Program planning for 2012 is already underway, and we'll begin announcing details via this newsletter in March. Until then, all of us at IRDC wish you a robust New Year!

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WHO ATTENDED

A sampling of companies represented at IRDC 2011 in San Francisco:

24 Hour Fitness

Adidas America

Buffalo Wild Wings

Callison

Chute Gerdeman

Disney Store

Family Christian Stores

Forever 21

Envirosell

Fiction

Fitch

FRCH

Gamestop

Gap

Gensler

Hallmark Cards

Harley-Davidson

Healthy Living Market

HMSHost

Kroger

Laura Canada

Limited Brands

Lippincott

Little

Lowe's

Luxottica

Macy's

McDonald's

Meijer

Michaels

Microsoft

Neiman Marcus

Nordstrom

> SEE THE FULL LIST

Sincere thanks to our 2011 IRDC Sponsors:

Alpolic ASI Belaire
CRI Chippenhook ColorX
Dfab Grottini JPMA
KDM Marlite MG
Mondo Pattison Showbest
Triad   Visplay

Supporting SponsorS riot Creative Imaging / SuperGraphics

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