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| Message Delivery Options |
- Email (rich & plain text)
- SMS text (short text messages)
- Send webpage as message ("Webload")
- Email/SMS RSVP Tracking ("Attending? Yes, No, Maybe")
- Polling/Survey Tracking
- Cross post to your Google Calendar
- Character Set (ISO or UTF-8 International)
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| Member/List
Management |
- 4 individual lists with unlimited list segments per
list.
- Import
your existing "opt-in" list, along with extra data fields (ie.
first/last name, zipcode, etc.), in only two steps with Express Import.
- Expert Import allows you to append or replace member
data with new data from an external source or file.
- Import automatically screens out duplicate emails.
- Member
field types can include single or multi-line textboxes, checkboxes,
dropdowns select boxes, date selectors, pre-filled dropdowns for
State/Country and more.
- Segment and target specific list members based on any
search results.
- List "prune"
wizard allows you to isolate list members who have no activity in the
last x days and send them an invite to re-validate themselves as active.
- Member "quick-match" allows you to quickly match
& segment members based on one members profile.
- Member Watch allows you to track actions of specific
list members with action reports such as opens and clickthroughs.
- Member Bookmarks, a "free-form" list segment, allows
you to mark and send to specific list members of an entire list.
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| Message Composition and
Management |
- Intuitive WYSIWYG editor allows maximum flexibility,
including uploading custom graphics, logos, etc.
- Include a "plain-text" version along with HTML
version.
- Attach documents to your message.
- Load virtually any web page and send it as your
message, including pages from free services like Weebly, Freewebs and
many more.
- ScaleCorrect automatically makes your message images
look better by automatically resizing them when it's appropriate.
- "Mail-Merge" functions can be used to personalize the
message (eg. "Hello Joe") and preview merge results from Live Preview.
- Message
History shows exactly what happened with a message, from composing and
editing to approval and delivery, including who did what.
- Scheduling allows you to send immediately or
schedule your send on a specific date/time in the future.
- Express
Followup automatically sends a "light-weight" followup message to those
who didn't open the first message. This followup links to the web
version of the original.
- Open/Clickthrough Followup wizard
makes it easy to send a followup message based on opens or
clickthroughs from a previously sent message.
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| Message Preview & Launch Control |
- Multiple preview & send approval options gives you excellent control over how and when your message is sent.
- "Live Preview" enables one or more
people to view & approve important messages before they are
delivered.
- Basic: one approval required to launch message.
- Advanced: require one or more people to approve message before it's launched.
- Message can be quickly previewed online, including scrolling preview of mail-merge values used in message.
- Multi-client
preview displays your message in popular clients including AOL,
Yahoo, Gmail, Hotmail, Outlook, Notes and more.
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| Send Reporting |
- Vital send statistics:
- Opened/Unopened ratio
- Opens by domain
- Link Clickthroughs
- Clickthrough member drilldown
- Forwards
- Open History Timeline
- Message Forwards drilldown by member
- Opened/Unopened drilldown by member
- Clickthrough drilldown by member/link
- Member geo-mapping via Google Map
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| Member Signup/Profile Form
Management |
- Customize ("brand") all public form pages (signup
form, profile, poll, etc.) with any page design you like.
- Embed list subscribe forms into your own website and
specify post-subscribe redirects.
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| Email Headers &
Footers |
- Email "headers" can include recipient's First/Last
name
- eg. "To: Joe
Smith
<joe_smith@comcast.com>"
- Email Sender address can be customized.
- Automatic "CAN-SPAM" compliant message footers.
- Message footers can be totally customized and
supports CSS formatting to fit your own template design.
- Footers can be embedded inside your own templates.
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| Security |
- Account lockdown by IP prevents logins from any other
IP address.
- Login history by IP address
- Multiple logins per account, allowing each of your
team members to have a separate login name & password.
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| Opt-in/Opt-out/Bounce
Handling |
- automatic opt-in (subscribe via
web-form)
- automatic bounce handling
(deactivates email address)
- automatic opt-out handling
(deactivates email address)
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| Extras |
- RocketProxy allows you to send messages and webpages
straight from your own email client or blackberry
- AutoResponder messages can be setup to key off of
date based fields. (eg. "Happy Birthday")
- XML data exchange allows you to connect to external
systems to sync/update list member data
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