ListRocket is built for team collaboration and allows communication professionals to delegate responsibility and accountability among individual team members.
- "Multi-Key" Campaign Launch Control
Getting it right the first time is critical to effective marketing campaigns. You can setup campaigns to launch only after one or more people approve the message from our Live Preview system. This means that you can allow a client or a message proofer to be part of the campaign launch process.
- Extra Account Logins
You can add as many logins to your account as you need to. Further, you can lock individual logins to specific tasks and functions, such as Reports or Survey administration.
- Flexible Report Routing PER List
Each ListRocket account contains a Global report group you can use for all of your lists and reports. You can also create separate reports/preview groups for individual lists as needed. This allows you to avoid sending reports to those team members who don't need to see them.
- Full Message Audit Trail
When you have multiple people working on a campaign, sometimes it's hard to know who did what with a message. ListRocket tracks all message actions, showing you the history of a message from creation and modification all the way through to launch. It will also show you who approved a campaign launch by team member.
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ListRocket AutoResponders allow you to automate messaging based on rules you setup. AutoResponders are a powerful tool to followup with list members based on profile data and actions such as clickthroughs.
Here are just a few examples of how to use AutoResponders:
- Birthday/Anniversary Specials
Send birthday notices to list members who's birthday is x number of days away. This is perfect for birthday specials your business offers, such as, "free desert when you celebrate your birthday with us", etc.
- Signup Greetings & Followups
When someone subscribes to your list from your website, you can send them a personalized followup 2 or 3 days after to start interacting with them.
- Periodic Followups & Tips
Setup periodic tips to be send every week or month based on signup date. You can create different messages to be sent 30, 60 & 90 days out to followup with helpful tips about your product or service.
- Clickthrough Followups
When you send a message out and list members click on a link to your website (ex. about red roses), you can setup a message that is based on this clickthrough to followup with them (ex. sending them more info about red roses). This is an extreamly powerful way to use AutoResponders.
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ListRocket offers more to make your life easier, including these great additions.
- International Character Support
Sometimes if you're sending in another language such as Spanish, you need support for International character sets. With ListRocket, you can specify standard ("iso-8859-1") or International ("UTF-8") Characterset PER LIST, so your messages will be displayed as intended. We also support single quotes in email addresses, so a list member with the email of "o'mally@somehost.com" will stay intact.
- Dedicated IPs available on request.
If you're a big sender, you may want to have a dedicated server so you're not sharing your IP with anyone else. We can setup a dedicated email server just for you if you wish to go this route. Contact support for more info.
- Customized Message Footers
You can customize your message footers per list and segment. Footers always contain CAN-SPAM compliant elements such as an optout link and your physical address. These elements can also be·broken up and placed anywhere inside your message to fit with your own message design.
- Full Agency/Reseller Program
Communication professionals can take advantage of our Agency program to resell ListRocket services to their own clients. As an Agency, you can create and have total control over as many subaccounts·as you need to serve your clients. Billing is handled two ways, either passing the send fees through to the Agency account or·using a credit card to pay for the subaccount separately. As an Agency, you get pricing discounts based on your total send volume.
- Multiple Logins with Custom Access Rights
ListRocket is built for teams. You can add as many logins to the same account as you need, and then assign specific access rights to each login.
- Skinnable Public Pages (profiles,surveys,etc.)
Public pages such as member profile screens and signup forms can be skinned with your own design. Just form a message template especially to be used as a skin template, then select it under Setup>Website Integration.
- XML Data Exchange (backend)
You can send subscriber data to your list via XML and push member updates via XML out to anther database.
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ListRocket gives you the ability to create custom Surveys & Event Registration forms, then leverage ListRocket's great member management tools to make the most of the results. This is because our Survey system is completely integrated and NOT just an "add-on" survey option.
- Fully Integrated Survey System
Create surveys to gauge opinions about anything. You can create event registration forms or traditional, multi-question surveys. All surveys are hosted on ListRocket for free, however, you can also place the survey form in your own website if you like. Surveys can be·customized to suite your needs with automatic start and end dates, custom redirects after they finish the survey, and more!
- Flexible Field Types (radio, dropdown, fillin, textarea)
ListRocket Surveys support virtually any kind of field type, including textbox, dropdowns, radio select, checkbox (single/multi-select), and even multi-select with "other" fill-in field. This gives you the flexibility to format your survey questions any way you like. You can also add text blocks to your survey to separate groups of questions from each other.
- Personalize with Mail-Merge Values
You can user mail-merge values to create personalized surveys. Example: Place the mail-merge variable for First Name inside the survey. When a list member clicks on the survey link in your message, the survey landing page will display the person's First name.
- Skinnable
Once you create your Survey, you can surround it with a template skin. A template skin is a message template that has been modified to be used as a skin to surround your survey to give it a different look.
- Segment/Target Members by Response
Our Surveys are completely integrated with the rest of the system. This means you can do more than just view the results - you can·segment members based on how they responded to the survey·and target them in the future. This is a powerful way to interact with your list base.
- Search & Export Results to CSV file
You can search by response, browse through all responses one by one, view all responses in table format and export·to a CSV file.
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ListRocket tracks all the important statistics for you, including open and click tracking. We also track email forwards, detailed member history of opens/clicks and geomapping. Most importantly, you can further segment members based on clickthroughs to intelligently target members based on interest.
- Google Analytics Integration
You can track clickthroughs by using your own GA tracking codes. This allows you to integrate your email campaign click tracking with your website traffic statistics and more.
- A/B Split Testing
A/B testing is used to send a message to your list with slightly different content so you can test which variation returns a better open or click rate. Marketing professionals use this technique to fine tune their marketing campaigns. You can also do reverse-split test by creating two segments and then comparing open/click state between the two.
- Automatic open/click tracking
View exactly who opened your message and who didn't. You can also view who clicked what and segment/target members who clicked on specific links.
- Automatic Optout processing
All emails contain a profile link where list members can opt themselves out. This means you never have to manually do this. Our emails·also comply with Optout button requests used by major email services such as Hotmail and Gmail.
- Bounce classification/processing
Handling bounces properly is a big reason to use ListRocket. We filter bounces based on either "hard" or "soft" bounce types and take appropriate action. Soft bounces are caused by temporary problems such as "mailbox full". Hard bounces mean the email address is no longer active or is not found and will be automatically reclassified as "inactive" so they are not sent to in the future.
- e-mail Forward Tracking
ListRocket tracks how many times a list member forwards your message to friends. This kind of forward is when a recipient forwards your message to friends from their own email program. This is great to see who your most valuable members are!
- Email Open Geomapping
You can view all your opens plotted on Google Maps, so you can see where you subscribers are. You can view member details by hovering over each point on the map.
- Flexible Report Routing
ListRocket is build for teams. You can use the global report group for routing or create a separate report group for any list. This gives you the flexibility to route ListRocket reports only to those who need to receive them.
- Member History Detail (opens/clicks/forwards)
The list member browser also includes a full member history detail screen that displays opens and clicks, IP and date of optins/optouts as well as forwards! No other ESP offers such rich detail about your list members.
- Message Edit/Send History
Every message has an audit trail as Message History. This allows you to see when a message was created, edited and sent. This is invaluable if you need to view the exact history of a specific message before or after it's been sent.
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