Frequency is something we're often asked about. ··

Many times people wonder how many time per month/week/day is·acceptable·for emailing your recipients.

It really depends on your message and if you are sending to the correct person. For example, if you are a stock information service daily emails aren't out of the norm at all. But for general promotional stuff it could get old. Also, if you receive multiple emails that give you information about something your really like or enjoy, you might not mind getting more, right?

So how do you do this?

It's one of the best things about email marketing, particularly with ListRocket. You can learn valuable information from your recipients based not only on their self filled out profile, but also from every click they make on your emails.

Suppose you have three product colors: Red, Blue and Green. You can easily see which people are attracted to which color based on their profile color preference. Then forever in your email campaigns know that if you have a special on "Red" you can easily inform those most likely to want/need/ and or utilize that info!