ListRocket tracks all the important statistics for you, including open and click tracking. We also track email forwards, detailed member history of opens/clicks and geomapping. Most importantly, you can further segment members based on clickthroughs to intelligently target members based on interest.
- Google Analytics Integration
You can track clickthroughs by using your own GA tracking codes. This allows you to integrate your email campaign click tracking with your website traffic statistics and more.
- A/B Split Testing
A/B testing is used to send a message to your list with slightly different content so you can test which variation returns a better open or click rate. Marketing professionals use this technique to fine tune their marketing campaigns. You can also do reverse-split test by creating two segments and then comparing open/click state between the two.
- Automatic open/click tracking
View exactly who opened your message and who didn't. You can also view who clicked what and segment/target members who clicked on specific links.
- Automatic Optout processing
All emails contain a profile link where list members can opt themselves out. This means you never have to manually do this. Our emails·also comply with Optout button requests used by major email services such as Hotmail and Gmail.
- Bounce classification/processing
Handling bounces properly is a big reason to use ListRocket. We filter bounces based on either "hard" or "soft" bounce types and take appropriate action. Soft bounces are caused by temporary problems such as "mailbox full". Hard bounces mean the email address is no longer active or is not found and will be automatically reclassified as "inactive" so they are not sent to in the future.
- e-mail Forward Tracking
ListRocket tracks how many times a list member forwards your message to friends. This kind of forward is when a recipient forwards your message to friends from their own email program. This is great to see who your most valuable members are!
- Email Open Geomapping
You can view all your opens plotted on Google Maps, so you can see where you subscribers are. You can view member details by hovering over each point on the map.
- Flexible Report Routing
ListRocket is build for teams. You can use the global report group for routing or create a separate report group for any list. This gives you the flexibility to route ListRocket reports only to those who need to receive them.
- Member History Detail (opens/clicks/forwards)
The list member browser also includes a full member history detail screen that displays opens and clicks, IP and date of optins/optouts as well as forwards! No other ESP offers such rich detail about your list members.
- Message Edit/Send History
Every message has an audit trail as Message History. This allows you to see when a message was created, edited and sent. This is invaluable if you need to view the exact history of a specific message before or after it's been sent.